Destin Elite Carts
Client Website Rebuild + Multi-Tenant CMS Platform
Rebuilt the consumer website and built a lightweight multi-tenant CMS so
a non-technical owner could manage content, inventory, branding, and
hours without developer help — while laying groundwork for additional
clients.
Key Contributions
- Delivered an 8-page production site with a custom 4-step booking flow that kept users on-site instead of redirecting to third-party software.
- Designed a local-first JSON + File System Access CMS with slide-in editing, visual image picker, status management, and live content rendering on the consumer site.
- Architected multi-tenancy from day one so new clients could be added with minimal new work.
- Preserved original legal, pricing, and policy content while re-architecting UX and visual presentation.
Corporate Dump™
Solo Native Product
Designed an original consumer product on the thesis that workplace
restroom quality is a measurable signal of company culture — then used
AI-directed development to take it from concept to TestFlight in
approximately 30 days, owning strategy, UX, branding, accessibility, and
deployment end-to-end.
Key Contributions
- Created a deadpan institutional product philosophy where the interface stays completely serious and humor comes from the subject matter itself.
- Went from no React Native experience to shipping 16 TestFlight builds using React Native, Expo, Firebase, Google Maps, and modern deployment pipelines.
- Designed a one-handed submission flow that balances anonymity, speed, GPS tagging with graceful fallback, and structured review data.
- Established a consistent institutional voice and custom vocabulary across every screen, empty state, error, and success state.
- Used a strict product decision filter on every feature: strengthen identity, improve the submit/browse experience, or increase long-term data value.
AthLink
Pre-Seed Product Strategy & Product Architecture
Partnered with the founder during the earliest phase of a pre-seed
platform to define architecture, trust models, and governance for a
curated invite-only athlete network.
- Defined multi-role permissions, trust models, and governance for long-term scale.
- Helped shift strategy toward a curated, high-trust model during early founder conversations.
- Established an early design system to support future engineering work.
Blue Force Gear
E-Commerce Design System
Delivered a design system foundation for a tactical e-commerce platform —
reusable components, UI standards, and cross-product alignment built to
support the product's long-term growth.
- Created reusable components and UI standards for long-term consistency.
- Acted as design authority for visual and cross-product alignment.